Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, December 9, 2009

Good idea for a product, bad idea for a price!


These aren't not a bad idea at all, especially for cyclists. I would NEVER (unlike other idiots I pass) cycle while wearing headphones. Something like this would be ideal, and I hardly think the volume would disturb anyone.

But $130 US for a teeny pair of amplified speakers? F no. Where's my soldering iron?

Wednesday, July 8, 2009

Sigh./Fie!

Fuckin' hell, that "Imagine Greater" tagline for SyFy annoys me. Imagine greater what?!

My suggestions:
1) Imagine Greater attention to spelling.
2) Imagine Greater shows can be found on other stations? You'd be right.

I know the purpose of slogans and brands is to get a person's attention, and damned if it hasn't worked. Doesn't mean I like it, though. I still think it's one focus group shy of wearing a hockey helmet for day-to-day activities. But let's not forget the target audience: folks who think Battlestar Galactica is the greatest bit of television ever.

Syentificly proven...


The SciFi Channel is now "SyFy". Whatever marketing asshole thought that up? Bet he thought it was kewl.
If you look at the programme offerings from the station, endless reruns of that Christ-awful Stargate: Atlantis, the near-franchise killer Enterprise, and other such crap, Sigh./Fie! might have been a more appropriate choice.
And don't even get me started about the tagline "Imagine Greater"...