Wednesday, July 8, 2009

Sigh./Fie!

Fuckin' hell, that "Imagine Greater" tagline for SyFy annoys me. Imagine greater what?!

My suggestions:
1) Imagine Greater attention to spelling.
2) Imagine Greater shows can be found on other stations? You'd be right.

I know the purpose of slogans and brands is to get a person's attention, and damned if it hasn't worked. Doesn't mean I like it, though. I still think it's one focus group shy of wearing a hockey helmet for day-to-day activities. But let's not forget the target audience: folks who think Battlestar Galactica is the greatest bit of television ever.

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